Or push marketing; marketing methods where a message is pushed to the target audience. Think of trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. “Outbound marketing” is marketing where a marketer pushes his message out far and wide hoping that it resonates wi [..]

Marketingbenadering gericht op het actief benaderen van (potentiële) klanten met behulp van realtime analyse van klantgegevens in combinatie met vooraf gedefinieerde campagnes.